Kindful sought out Wagging Labs prior to opening hospice facilities in Oklahoma. They knew they wanted a modern, caring, aesthetic that would cater to their target audience of female decision makers.
Being new to the marketplace, Wagging Labs worked with Kindful to design a logo that conveyed their purpose of serving each individual with relief, comfort, and compassion. The final logo was among ten logotypes and logomarks presented to Russ Krengel and his partners. In the end, three logos were potential contenders. In the end, the partners listened to their target audience and chose the logo that would best-represent their mission and values.
Wagging Labs continues to work with Kindful Hospice for all their print and web design needs. We look forward to helping them grow their brand by providing professional design in a responsive and timely manner.