New England Reprographics
New England Reprographics is a digital printing company in Massachusetts. It began as a copy and blueprinting shop, but added new capabilities to offer large format graphics, scanning and production services. Competition grew as the business approached its 30th anniversary and they knew they needed to reposition their brand to stay competitive.
A name change was briefly considered, but implementation was too costly. They opted to for a completely new identity to bridge the gap between their outdated name and the services they now provide. Wagging Labs was contracted to provide new concepts for all print and web needs. Everything was updated over the course of a year starting with the logo, stationery, website, POP displays, signage, and advertisements.