Hi! I'm Janel
Brand designer and your creative partnerI help entreprenuers show up with purpose through branding, websites, and print collateral that feel intentional and actually work.
What started as a solo freelance gig has grown into a studio shaped by trust, collaboration, and a shared focus on getting things right. I create personality-driven branding and custom websites that bring consistency and confidence across every touchpoint—online, in print, and everything in between.
From a Print Shop to Brand Strategy
I got my start as the in-house designer at my parents’ print shop. That’s where I saw firsthand what so many small businesses deal with: inconsistent branding, limited resources, and a gap between how they present and how amazing they actually are.
I led a full rebrand—logo, color palette, signage, the whole deal—and saw how thoughtful design didn’t just shift the visuals, it shifted the team’s confidence and the business’s bottom line. That stuck with me. It’s what I bring to every project: design that makes a difference beyond the surface.
Design with Production in Mind
Working in a production-heavy environment taught me to think a few steps ahead. Not just how something looks, but how it’s made, how it holds up, how people experience it. I care about the kerning. I care about whether your brochures feels premium or like an afterthought. I care about the small stuff because the small stuff shapes how people see your brand.
When everything lines up, people feel it—and they trust you more because of it.
Custom Branding and Websites — No Templates, No Shortcuts
I design custom brands and websites that aren’t built from templates. WordPress is my go-to (specifically Themeco’s Pro builder), but I also work in Squarespace if that’s a better fit. Typography, color, imagery, layout—it’s all chosen with intention to reflect your business, not someone else’s.
Whether you’re starting fresh or trying to untangle years of DIY, I help make sense of the mess and build a brand system that scales with you.
Capabilities
Brand Identity Design
Branding isn’t just design—it’s how people feel when they come across your business. From your logo and color palette to the tone of your messaging, every detail shapes that impression. I create cohesive brand identities that reflect your values, express your personality, and give you the tools to show up consistently across every touchpoint: your website, social media, email, and marketing collateral.
Website Design
Your website isn’t just there to explain what you do—it helps people decide if they trust you. I design custom WordPress and Squarespace sites that are clear, intuitive, and aligned with your goals. Structure, storytelling, typography, layout—every piece is chosen to support your message and move people to action.
Print Design
I help translate your brand across every physical touchpoint—business cards, brochures, signage, apparel, and promotional products. Every piece is designed to feel consistent, intentional, and aligned with your brand. I can make recommendations for production or manage the entire process for you, from prepress to delivery, through my print management services.
Ongoing Creative Support
Instead of typical hourly rates, I work in an intensive model. They are often full-scope brand, web, and print projects delivered in a focused window, but I also offer smaller intensives where we work together to complete smaller projects in a few days or a week. The pace keeps us aligned on what matters—clear goals, shared momentum, and a streamlined process—so by the end, your website is live and you have ready-to-use files for print and social media.
Fun Facts
BFA in Graphic Design
I chose it for the historic charm and the three-day weekends.
WordPress Fan
Pro builder loyalist, and Squarespace ally.
Cape Cod to Austin
Pro Tip: don’t move here in the summer.
Dog Mom
Former Airstreamer
