From New Studio to Fully Booked in Under an Year

How smart branding made Moxie Music Lessons the obvious choice.

Moxie Music Lessons

Raising the Bar for Music Lessons

Barrett Simms was a popular instructor at a local music school, but the setting held him back. Pay was capped, the schedule wasn’t his own, and the instruments and space weren’t up to his standards. He knew his students, kids and adults alike, deserved better. He wanted to provide a white glove experience, with lessons that felt professional and instruments that were cared for.

So he started Moxie Music Lessons with a clear goal: create a place where people could build real skills and actually enjoy learning.

The Challenge

As the only instructor, Barrett offered consistency families couldn’t find elsewhere. But without strong branding, that strength could have looked small and homespun.

He turned to us for a brand that would set Moxie apart, spark curiosity, and position it as both credible and trustworthy, giving parents confidence and students excitement from the start.

The Solution

I created a clear, consistent brand identity that instantly set Moxie Music Lessons apart from other music schools. By combining strong visuals with thoughtful messaging, the brand identity established credibility and gave parents confidence in their choice.

Services Provided

Brand Strategy
Logo Design
Visual Identity
Environmental Branding
Web Design
Print Design
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In less than a year, I was fully booked. Parents love the look and feel of the studio, and students are excited to be part of it. The brand has been a huge driver of our growth.
Wm. Barrett Simms

Wm. Barrett Simms

Moxie Music Lessons
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Website + Messaging

A modern website mirrored the studio’s polished look. Strong visuals, paired with messaging that highlighted Barrett’s personal instruction, built credibility and reassured parents they were choosing a stable, student-first experience.

Student Engagement

Branded binders, certificates, and collectible holographic stickers made progress tangible. Students happily pose with their certificates and choose branded stickers, transforming the brand into something they loved.
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Marketing Collateral

High-visibility signage, banners, and branded cards spread awareness and reinforced the polished identity in the community.

Branded Environment

The studio itself became a brand asset: velvet curtains, a glowing neon logo that students see from the elevator, oriental rugs, sound panels, and LED lights created a stage-like atmosphere. A full-length door graphic with QR code linked to the website, turning the space into a marketing channel.
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The Results

Moxie Music Lessons went from unknown to fully booked in under a year.
  • Parents consistently praised the impressive website and studio space. Students of all ages were eager to enroll.
  • Students embraced the brand, preferring logo stickers over pop icons.
  • The cohesive visual identity fueled word-of-mouth, building both trust and demand.
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