Moxie Music Lessons
Despite being a top instructor at a local music school, Moxie Music Lessons’ founder felt constrained by the setting. Limited earning potential, lack of flexibility, and inconsistent instrument quality made it difficult to provide the optimal learning experience he envisioned for his students.
He looked to us to provide him with a brand that would establish Moxie Music Lessons as a credible and trustworthy instructor.
The Challenge
While Barrett offered music lessons through his performance website, he needed a brand that was solely focused on his expertise, trustworthiness, and commitment to teaching.
He needed to avoid being labeled as "just another music teacher" to becoming the first choice for private music instruction in the area. The challenge was creating a brand that would appeal to both parents seeking enrichment and a safe space for their children and adults looking to develop their musical abilities.
Brand Development
The Website
The Moxie Music Lessons website was designed to transform the traditional music lesson experience into an engaging digital journey.
At its core, the site balances professional credibility with playful interaction, featuring an intuitive layout anchored by bold graphics and strategic calls-to-action.
Key Elements and Content Strategy
- Benefits of music for learning and wellness
- Comprehensive instructor biography
- Student success stories
- Branded video library
- Integrated booking system
- Hidden "Easter eggs" to spark joy
Building Authority
To establish presence in the local music education space, the site served as a hub for educational content, including practice tips, progress tracking tools, and student showcases.
The launch strategy included a month-long social media campaign to diver traffic to the website, establishing Moxie Music Lessons as a trusted resource before actively soliciting new students.
Moxie Music Lessons was able to secure the top local Google map listing (and second ranking for Bing maps) thanks to strategic website copy, consistent social media posts, and a few 5-star Google reviews.
Branded Collateral
By developing a comprehensive suite of marketing collateral featuring vibrant pink gradients, graffiti-inspired textures, and bold typography, we ensured every touchpoint reinforced the Moxie Music Lessons brand.
From YouTube covers and social media templates to yard signs and stickers, each piece maintained the perfect balance of professionalism and playfulness that defines the Moxie brand. The cohesive system not only enhanced their market visibility but also empowered Barrett with flexible, on-brand materials that could evolve with his growing business.
