Strategic brand design that makes your business clear and unforgettable.

You’re great at what you do. But your brand? It’s not showing it. I help service businesses turn clarity into traction.

Book a Fit Call
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Every strong brand starts with a Blueprint.

Design without strategy might look good, but it rarely works. Without a clear understanding of your business, audience, and goals, even great design can fall flat.
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That’s why every project begins with the Brand Blueprint. It's a one-on-one deep dive into the core of your brand. Together, we uncover what makes your business valuable, what your audience truly needs, and how to connect those dots through clear, consistent communication.

You’ll walk away with a complete picture of your brand and a focused plan to guide everything that follows—from visuals and messaging to marketing decisions and growth.

If we continue working together, your Blueprint investment applies directly to the next phase.

Learn about the Brand Blueprint

VIP Sessions for focused results.

Already have a solid brand but need something done quickly?
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VIP Sessions are single- or multi-day intensives where I focus entirely on your top priority—like a marketing campaign, logo refresh, or an updated visual system.

These sessions are efficient, guided, and results-driven. You’ll finish with completed work, not another list of action items.

  • Half-day, full-day, or 2-day formats
  • Ideal for existing brands or follow-up work
  • Fast turnaround with expert attention
Explore VIP sessions

From vision to visuals, fast.

Once your Blueprint is complete, I turn your strategy into design and messaging that feel effortless and aligned.
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The BrandSync Intensive is a focused, collaborative experience that takes your ideas from concept to polished execution in days instead of months.

I’ll guide you through key decisions, refine details that day, and handle the details so you can stay focused on your business while your brand takes shape.

  • Strategy-driven design and messaging
  • Real-time collaboration and decision-making
  • Launch-ready assets delivered fast
See the BrandSync Process

Trusted by small teams with big ambitions.

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Janel built the Kindful brand from the ground up and has been our go-to creative partner ever since. She completely understands our tone and values, and brings consistency and polish to everything we share—from our website and social posts to our business cards and print collateral.

We constantly get compliments on our brand, and it’s all thanks to her thoughtful process and eye for detail. We trust her with everything.

Russ Krengel

Kindful Health
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Working with Janel on Moxie Music was a great experience. She took me through her process and designed a brand that feels energetic and engaging. Just as importantly, it builds trust with parents—which really matters since my studio is based in our home.

The site looks excellent, the tone is just right, and people keep telling me how much they love it. I’ve always known she’s talented—but seeing her bring this to life made me appreciate her even more.

Wm. Barrett Simms

Moxie Music Lessons

Let's find your best next move.

The Fit Call is a short, informal chat to understand your business and goals. It’s a quick assessment, not a deep dive, so I can point you toward the best next step — whether that’s a Brand Blueprint for strategy or a VIP Session for design.

Book a call to see if we're a good fit.

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