Brand clarity for owners who mean business.

I help small teams turn messy brands into sharp ones—so customers get it, trust it, and buy in.

Feeling stuck?

If your brand’s blurry, your sales will be too.

Book a fit call.

You’re great at what you do. But your brand?

It’s unclear, inconsistent, or just plain invisible. That’s costing you trust, attention, and sales.

I fix that.

Clarity starts with strategy. Not design.

Before we design anything, we dig deep. The Brand Blueprint reveals what makes you different—and how to show it off everywhere: from logo to landing page.

Then we build:

Brand Strategy
Visual Identity
Website
Social Media
Print Collateral

Learn More

Design love letters.

“

Janel built the Kindful brand from the ground up and has been our go-to creative partner ever since. She completely understands our tone and values, and brings consistency and polish to everything we share—from our website and social posts to our business cards and print collateral.

We constantly get compliments on our brand, and it’s all thanks to her thoughtful process and eye for detail. We trust her with everything.

Russ Krengel

Kindful Health

“

Working with Janel on Moxie Music was a great experience. She took me through her process and designed a brand that feels energetic and engaging. Just as importantly, it builds trust with parents—which really matters since my studio is based in our home.

The site looks excellent, the tone is just right, and people keep telling me how much they love it. I’ve always known she’s talented—but seeing her bring this to life made me appreciate her even more.

Wm. Barrett Simms

Moxie Music Lessons