Branding that’s clear, compelling, and designed to attract.
Your brand isn’t just what you say—it’s how people feel when they interact with you. I help you define the strategy behind the scenes so every touchpoint earns trust and keeps them coming back.Most of the businesses I work with have incredible things to offer — but their brand doesn’t show it.
The messaging is unclear, the visuals feel scattered, and it leaves them not just struggling to be taken seriously, but often overlooked or misunderstood.
Start with insight, not guesswork.
Your Brand Blueprint is the strategic foundation we’ll use to build meaningful, aligned experiences across:
- Brand Strategy
- Visual Identity
- Website
- Social Media
- Print & Collateral

Design love letters.
Janel built the Kindful brand from the ground up and has been our go-to creative partner ever since. She completely understands our tone and values, and brings consistency and polish to everything we share—from our website and social posts to our business cards and print collateral.
We constantly get compliments on our brand, and it’s all thanks to her thoughtful process and eye for detail. We trust her with everything.
Russ Krengel
Kindful HealthWorking with Janel on Moxie Music was a great experience. She took me through her process and designed a brand that feels energetic and engaging. Just as importantly, it builds trust with parents—which really matters since my studio is based in our home.
The site looks excellent, the tone is just right, and people keep telling me how much they love it. I’ve always known she’s talented—but seeing her bring this to life made me appreciate her even more.
Wm. Barrett Simms
Moxie Music LessonsBranding Packages
Brand Fundamentals
Establish your identity.Build the foundation for your brand’s success. This package gives startups the credibility they need to earn trust and connect confidently with their audience.
Essential Package
$5,750Deliverables may include:
- Logo Design
- Business Card
- Marketing Collateral
- Social Media Graphics
- Single Page Website with Form
Brand Essentials
Craft a unique, authentic brand.Fundamental Package
$8,750Most popular plan. Fits the needs of most businesses I work with.
Deliverables may include:
- Logo Design
- Marketing Collateral
- Event Graphics
- Multi-Page Website
- Content Editing
Brand Catalyst
Amplify your reach with impactful branding.Achieve total brand clarity. This package is designed for businesses aiming to establish authority and consistency across every touchpoint.
Catalyst Package
$15,750+Deliverables may include:
- Logo Design
- Marketing Collateral
- Multi-Page Website
- Illustration or Iconography
- Digital Templates
- Copywriting